An increasing number of markets will not accept beef or beef products that are treated with hormone growth promotants (HGPs).
Demand for HGP-free beef has increased significantly in recent years, both from domestic and international markets.
Australian producers must use HGPs responsibly to protect our market access. Follow these steps below.
1. Have a registered Property Identification Code (PIC)
To purchase HGPs from an authorised seller, you must have a Property Identification Code (PIC).
2. At the time of purchase, complete an HGP purchaser declaration form and provide it to the supplier
Your supplier should have copies of this form or you can access it on the APVMA website. This form includes details about you, the HGP supplier, which HGP products will be implanted into which cattle, and the details of the property where the cattle will be implanted.
3. Use HGP products according to the label directions
Approved guidelines for use of HGP products are prominent on the label. Follow these guidelines which can include information on dosage, application, withholding periods and more.
4. Identify HGP-treated cattle with a triangular ear punch mark
The prescribed ear punch mark shall be in the form of an equal sided triangle with sides of 20 millimetres; applied so as to leave a space on all sides within the margin of the right ear.
If an animal has previously been treated with HGPs and has been ear punched with the prescribed mark, there is no requirement to again identify the animal with this mark.
Only the approved ear punch available from authorised retailers of HGPs may be used to apply this prescribed earmark.
5. Keep a record each time an animal is treated with HGPs
This includes date of treatment; description, location and number of livestock treated; and details of the product used (including trade name, batch number and dose).
Keeping records and identifying treated cattle with a triangular ear punch mark are legal requirements in all states and territories, and are requirements of the Livestock Production Assurance (LPA) program.
6. Declare animals treated with HGPs on the National Vendor Declaration (NVD) form
NVDs are legal document that are key to Australian beef’s traceability and market access. It is an offence to represent HGP-treated cattle as being untreated and doing so can result in commercial penalties from processors, or prosecution.
It is important that everyone who completes NVDs or administers HGP products know and abides by these rules.
You can rest easy knowing you have maximised the suitability of your cattle for markets.
Garry was born and raised on a commercial beef cattle property south of Gloucester in New South Wales. Garry has personal cattle production interests in this region today as well as his corporate role as the Managing Director and CEO of AAM, a business that has a significant focus in continuing to expand beyond our cattle production interests in Central West NSW, near Forbes and Bective Station near Tamworth, NSW.
Garry has over 25 years’ experience in large scale livestock production management within the Australian agribusiness sector. His experience spans across a vast array of areas of the agricultural supply chain and includes managing businesses involved in livestock breeding, growing and finishing, financing of agricultural projects, implementation of precision agriculture practices, investigation and implementation of sustainability and innovation initiatives and developing and operating integrated agricultural businesses.
In 2007, Garry founded the company that today is AAM, commencing the development, operation and management of a portfolio of agricultural assets valued at $887 million and he remains the major shareholder of AAM.
Garry has a unique skill set across multiple facets of the grass-fed cattle production supply chain, from production through to finishing, as well as a unique perspective of the challenges facing all grass-fed producers within Australia through his involvement in the modernisation and development of livestock marketing facilities throughout Victoria, NSW and Queensland.
George is married with four (4) children, Harry 24, Emma 22, Dave 15 and Tom 13. He also enjoys flying and has his pilot’s license.
George is also a Founding Director of The Wellness House and a Founding Director of ONFARM CO. He has a strong voluntary involvement with his community including as the NSW Rural Fire Services Senior Dept Capt. and Chairman of St Paul’s Carcoar.
Bryce Camm hails from Dalby in Queensland’s Darling Downs region where he oversees his family’s company Camm Agricultural Group; an integrated beef and cropping enterprise with interests across Queensland.
Bryce has been CEO of the group for the past eight years. Prior to that he was the Manager of the group’s award winning Wonga Plains Feedlot for eight years where he oversaw the operation triple in size. Growing up on “Natal Downs” Station in north Queensland Bryce undertook a dual degree in Business Administration and Communications at Bond University and is a graduate of the Australian Rural Leadership Program as well as the Australian Institute of Company Directors Course.
Bryce is currently the Chairman of Beef Australia Ltd and the Immediate Past President of the Australian Lot Feeders Council, as well as a previous Director of the Red Meat Advisory Council.
Elke is an experienced non-executive director in the agribusiness and customer-owned banking sector with a passion for member-centric organisations. She brings a grower perspective coupled with her genuine drive to elevate the industry through innovation. She was selected to the National Farmers Federation ‘Diversity in Ag Leadership’ 2022, among 12 women nationally.
Elke has a broad background in the agricultural industry as a producer and rural financial coach across regional NSW challenging business models & production systems for growers across a wide range of commodities. Elke is a joint owner & director of a broad acre family cattle farm at Harden NSW since 1993. Cleverdon Ag raises & trades black Angus cattle
Elke brings a wealth of financial, risk management and governance experience. Her current non-executive director roles include Local Land Services (NSW), Murrumbidgee Health (NSW Health) and SWS Credit Union. Some of her many strengths is a strong focus on strategy, risk and a triple bottom line while chairing large scale audit & risk committees
Elke is a graduate of the Australian Institute of Company Directors (GAICD), a Fellow CPA, and holds a Master of Business Administration (MBA) focused in marketing, finance, business strategy and leadership. Her critical thinking and business acumen after 16 years’ experience as an executive in customer-owned banking and the last 6 years as a Rural Financial Coach, makes her an ideal candidate seeking to advance producers’ long-term best interests in a fair & strong supply chain.
Nominated by: Peter Hall, Troy Setter, Bryce Camm, David Hill, Adam Coffey
For the past 45 years, David has held rural property management, executive and senior management positions across all mainland states in areas of; beef cattle & sheep breeding, growing and lot feeding, meat retailing, small seed growing, irrigated fodder, and the further processing and exporting of primary products such as meat, grain and fodder.
His export experiences which started in 1989 included a role with Stanbroke Pastoral Company to help develop Stanbroke’ s Live cattle export program. Additionally, David managed the integration of Bottle Tree feedlot grain feeding in the production system while developing and launching their now globally recognised Diamantina beef brand.
David has been in a leadership role at the Lee Family’s, Australian Country Choice group of Companies since 1999 and progressed in that time from General Manager Properties & Livestock to Group Managing Director until stepping back in December 2020 from a full time role to a strategic advisory and board role.
Headquartered in Brisbane and employing over 1,400 staff across 42 operations, Australian Country Choice (ACC) operates Australia’s largest vertically integrated beef supply chain; encompassing cattle breeding, cattle growing and feedlotting to supply its integrated food processing facility in Brisbane that incorporates beef slaughter, beef boning, value-adding and case ready beef packing.
ACC’s cattle property portfolio of around 4 million acres in Queensland & NSW encompasses operations from the Barkly Tableland, CQ coalfields, Carnarvon ranges, Augathella, Blackall, Roma, and Moonie districts of Queensland, with a carrying capacity of 300,000 head. of cattle to support the Company’s 3 feedlots.
Additionally, David represents Agricultural & Cattle industry interests in his role as; Non-Government member Australia Indonesia Red Meat & Cattle Partnership, member SmartSat CRC, member Cattle Australia -Policy Council, member Australian Meat Industry Council -China & Halal Trade Groups, Chair Workplace Health & Safety Queensland -Rural Industry Sector Standing Committee, Deputy Chair Laguna Bay Pastoral investment committee and Board Member lnventia Genetic Technologies (IGT).
Away from work David has a small cattle property in the Mt Kilcoy (Qld) district running Charolais & Charbray breeders to the delight of his four grandchildren.
David wishes to continue into a second term to help build a strong and successful Cattle Australia to represent the interest of all cattle producers