Cattle producers are invited to help shape the future of the grass-fed cattle industry by sharing their views on the work priorities of the proposed new national peak body, Cattle Australia.
Producers and other invested stakeholders have until Friday 15 April 2022 to have their say on what the new entity’s key focus areas should be.
Andrew Macaulay, Independent Chair of the Restructure Steering Committee, said that this consultation period was critical in ensuring that Cattle Australia can realise its vision of representing the interests of all Australian cattle producers.
“Cattle Australia has been designed to provide cattle producers with a unified, visible, and influential voice and to advocate on important matters to the industry, lead and direct policy development and its implementation, and protect the profitability, competitiveness and future of the cattle industry,” said Mr Macaulay.
“However, to achieve this we need to hear from producers on what areas of work Cattle Australia should focus on and where it should direct investment to support industry growth. I encourage cattle producers and other interested parties to share their thoughts so that Cattle Australia can effectively represent the interests of producers and strengthen the grass-fed sector and broader beef cattle industry.”
Cattle Australia is a result of collaboration between industry and government over the past 12 months to ensure the cattle industry can meet current and future challenges as well as contribute to the Commonwealth’s goal for the agricultural sector to become a $100 billion industry by 2030.
To support the consultation period and help producers learn more about Cattle Australia and its development process, the new Cattle Australia website has been launched and a series of webinars scheduled throughout March and April.
“We are excited to see the Cattle Australia brand come to life through the website and to provide a new channel for stakeholders to interact with the organisation. The website is a great resource for those who want to know more about the Cattle Australia journey and its purpose, as well as to provide feedback on its work priorities during this consultation period,” said Mr Macaulay.
“We are also looking forward to engaging with producers during our upcoming webinar series. These webinars will outline why Cattle Australia exists and how it came to be, and allow producers another avenue to share their views on what they think Cattle Australia’s key focus areas should be.”
The Cattle Australia webinars are free to attend and open to all producers and other interested parties; however, registration is essential:
Input received during public consultation will help guide the next steps of Cattle Australia’s development. It is planned that the new peak body will officially launch on 1 July 2022, with the Cattle Council of Australia’s responsibilities transitioning to Cattle Australia.