EU Cattle Producers Risk Market Ineligibility Without Urgent Action

EU Cattle Producers Risk Market Ineligibility Without Urgent Action.

4 July 2025

The Australian red meat industry is calling on European Union (EU) accredited cattle producers to urgently opt into a new LPA geolocation tool, warning that a significant proportion of the current EU cattle supply is at risk of becoming ineligible for export to the EU from 31 December 2025.

From 1 January 2026, beef and other bovine products exported to the EU will be required to provide lifetime geolocation data of the source cattle used in each consignment.

To support producers to meet this requirement, which is part of the European Union Deforestation Regulation (EUDR), red meat bodies have worked with the industry’s Integrity Systems Company (ISC) to develop a purpose-built geolocation ‘pull-through’ tool.

To meet EUDR requirements, cattle must come from Property Identification Codes (PICs) that have voluntarily opted into the system and shared their geolocation data.

Australian Meat Industry Council (AMIC) CEO, Tim Ryan, says AMIC members report that adoption has been slow, with less than 20% of EU cattle currently being presented having the requisite data available. This is creating concerns of pending future disruptions to trade, due to lack of availability of EU-eligible cattle.

“We need a much higher rate of uptake and quickly if we are to maintain continuity of access for Australian beef to the EU and ensure that EU-accredited farms don’t risk their investment in EU-eligibility,” Mr Ryan said.

“While participation in the system is voluntary, the implications of non-participation are clear: cattle from PICs that have not shared geolocation data will not be eligible for EU market access, likely impacting their ability to access any EU-eligible grid premiums.”

Mr Ryan said due to the time it takes to produce beef from paddock to plate; the Australian processing industry is urging all European Union Cattle Accreditation Scheme (EUCAS) producers to act now to maintain access to this high-value market.

“While we are still six months out from the hard deadline, the fact is that feedlots and processors are already looking to source cattle for meat production that will be exported to the EU in 2026 and beyond,” Mr Ryan said.

Cattle Australia Chief Executive, Dr Chris Parker, said industry representative bodies had succeeded in guaranteeing ongoing market access to the EU, which now rates Australia as ‘low risk’ for deforestation.

“Ongoing market access was a hard-fought win for the Australian grass-fed beef industry, which worked closely with the Australian government to demonstrate to the EU our credentials as responsible environmental managers of close to 50% of Australia’s land mass,” Dr Parker said.

Australian Lot Feeders’ Association CEO, Christian Mulders, said the EU is an important trading partner for Australian grain fed beef; and meeting the EUDR geolocation data requirements is essential to our ongoing access to this market.

“The red meat industry, through Integrity Systems Company, has developed a practical geolocation tool to help the supply chain meet these requirements. ALFA encourages EUCAS-accredited feedlot operators, and their suppliers, to take the necessary steps and opt in to this system to ensure their cattle remain eligible for EU supply chains.

“Our shared success in accessing premium international markets like the EU depends on all parts of the supply chain working together to meet evolving requirements,” Mr Mulders said.

EUCAS producers are encouraged to login to their LPA account through myMLA and share geolocation for Land Management and EU to ensure they can continue to meet market requirements.

ENDS

Media contact:
Jemma Harper
General Manager, Corporate Affairs, Australian Meat Industry Council 0429 040 128 / jharper@amic.org.au

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Garry Edwards

Managing Director and CEO, Maureen Pastoral Company

Garry was born and raised on a commercial beef cattle property south of Gloucester in New South Wales. Garry has personal cattle production interests in this region today as well as his corporate role as the Managing Director and CEO of AAM, a business that has a significant focus in continuing to expand beyond our cattle production interests in Central West NSW, near Forbes and Bective Station near Tamworth, NSW.

Garry has over 25 years’ experience in large scale livestock production management within the Australian agribusiness sector. His experience spans across a vast array of areas of the agricultural supply chain and includes managing businesses involved in livestock breeding, growing and finishing, financing of agricultural projects, implementation of precision agriculture practices, investigation and implementation of sustainability and innovation initiatives and developing and operating integrated agricultural businesses.

In 2007, Garry founded the company that today is AAM, commencing the development, operation and management of a portfolio of agricultural assets valued at $887 million and he remains the major shareholder of AAM.

Garry has a unique skill set across multiple facets of the grass-fed cattle production supply chain, from production through to finishing, as well as a unique perspective of the challenges facing all grass-fed producers within Australia through his involvement in the modernisation and development of livestock marketing facilities throughout Victoria, NSW and Queensland.

George King

Managing Director, The Whitney Pastoral Co and Manager, "Coombing Park"
George is a seventh generation Australian farmer, currently managing his family property which they have held since 1880. George operates an Angus breeding and finishing operation joining 1,500 cows per year, with a low-cost model turning off steers at feeder weights and direct sales of females.

George has long been on a regenerative agriculture path as it was the only way he could see to renovate their property 25 years ago without employed equity or working capital, which at the time they didn’t have. He continues with this model as it provides outstanding cost containments, continued production and profitability.

George is married with four (4) children, Harry 24, Emma 22, Dave 15 and Tom 13. He also enjoys flying and has his pilot’s license.

George is also a Founding Director of The Wellness House and a Founding Director of ONFARM CO. He has a strong voluntary involvement with his community including as the NSW Rural Fire Services Senior Dept Capt. and Chairman of St Paul’s Carcoar.

Bryce Camm

Grazier, camm agricultual group

Bryce Camm hails from Dalby in Queensland’s Darling Downs region where he oversees his family’s company Camm Agricultural Group; an integrated beef and cropping enterprise with interests across Queensland.

Bryce has been CEO of the group for the past eight years. Prior to that he was the Manager of the group’s award winning Wonga Plains Feedlot for eight years where he oversaw the operation triple in size. Growing up on “Natal Downs” Station in north Queensland Bryce undertook a dual degree in Business Administration and Communications at Bond University and is a graduate of the Australian Rural Leadership Program as well as the Australian Institute of Company Directors Course.

Bryce is currently the Chairman of Beef Australia Ltd and the Immediate Past President of the Australian Lot Feeders Council, as well as a previous Director of the Red Meat Advisory Council. 

Elke Cleverdon

Owner and Director, Cleverdon Agriculture - Grass Fed Black Angus

Elke is an experienced non-executive director in the agriculture and customer-owned banking sector with a passion for member-centric organisations. She brings a grower perspective, coupled with her genuine drive to elevate the industry through innovation. She was selected to the National Farmers’ Federation ‘Diversity in Ag Leadership’ 2022, among 12 women nationally.

Elke has a broad background in the agricultural industry as a producer and rural financial coach across regional NSW, challenging business models and production systems for growers across a wide range of commodities. Elke has been a joint owner and director of a broadacre family cattle property at Harden, NSW, since 1993. Cleverdon Ag raises and trades black Angus cattle.

Elke brings a wealth of financial, risk management and governance experience. Her current non-executive director roles include Horticulture Innovation Australia (HIA), Murrumbidgee Health (NSW Health) and SWS Bank (a regional financial institution in NSW). 

Some of her many strengths include a strong focus on strategy, risk and a triple bottom line while chairing large-scale audit and risk committees.

Elke is a graduate of the Australian Institute of Company Directors, a Fellow CPA, and holds a Master of Business Administration focused in marketing, finance, business strategy and leadership. Her critical thinking and business acumen after 16 years’ experience as an executive in customer-owned banking and the past eight years as a Rural Financial Coach, makes her an ideal candidate seeking to advance producers’ long-term best interests in a fair and strong supply chain.

David Foote

Director - Tandarra Partners

Nominated by: Peter Hall, Troy Setter, Bryce Camm, David Hill, Adam Coffey 

For the past 45 years, David has held rural property management, executive and senior management positions across all mainland states in areas of; beef cattle & sheep breeding, growing and lot feeding, meat retailing, small seed growing, irrigated fodder, and the further processing and exporting of primary products such as meat, grain and fodder.

His export experiences which started in 1989 included a role with Stanbroke Pastoral Company to help develop Stanbroke’ s Live cattle export program. Additionally, David managed the integration of Bottle Tree feedlot grain feeding in the production system while developing and launching their now globally recognised Diamantina beef brand.

David has been in a leadership role at the Lee Family’s, Australian Country Choice group of Companies since 1999 and progressed in that time from General Manager Properties & Livestock to Group Managing Director until stepping back in December 2020 from a full time role to a strategic advisory and board role.

Headquartered in Brisbane and employing over 1,400 staff across 42 operations, Australian Country Choice (ACC) operates Australia’s largest vertically integrated beef supply chain; encompassing cattle breeding, cattle growing and feedlotting to supply its integrated food processing facility in Brisbane that incorporates beef slaughter, beef boning, value-adding and case ready beef packing.

ACC’s cattle property portfolio of around 4 million acres in Queensland & NSW encompasses operations from the Barkly Tableland, CQ coalfields, Carnarvon ranges, Augathella, Blackall, Roma, and Moonie districts of Queensland, with a carrying capacity of 300,000 head. of cattle to support the Company’s 3 feedlots.

Additionally, David represents Agricultural & Cattle industry interests in his role as; Non-Government member Australia­ Indonesia Red Meat & Cattle Partnership, member SmartSat CRC, member Cattle Australia -Policy Council, member Australian Meat Industry Council -China & Halal Trade Groups, Chair Workplace Health & Safety Queensland -Rural Industry Sector Standing Committee, Deputy Chair Laguna Bay Pastoral investment committee and Board Member lnventia Genetic Technologies (IGT). 

Away from work David has a small cattle property in the Mt Kilcoy (Qld) district running Charolais & Charbray breeders to the delight of his four grandchildren.

David wishes to continue into a second term to help build a strong and successful Cattle Australia to represent the interest of all cattle producers