Cattle Australia progress continues, despite legal threat

Cattle Australia progress continues, despite legal threat.

On Tuesday 8 November Cattle Council of Australia (CCA) attended a hearing at the Supreme Court of Queensland, whereby applicants Cattle Producers Australia (CPA) and Loretta Carroll via Creevey Horrell Lawyers attempted to restrain CCA from implementing the reforms recommended by the Grass-Fed Cattle Industry Restructure Steering Committee.

Dan Creevey, acting for CPA, has issued a statement “the order from Justice Brown prevents CCA from proceeding with the formation of Cattle Australia until the hearing is held on November 29-30, 2022”. That statement is untrue.

The orders issued by Justice Brown were for mediation to take place between the parties at the end of November. They come after CPA twice backed down on seeking the injunction they now falsely claim was ordered by the Court.

CCA President, Lloyd Hick said the orders agreed between the Barristers before the Court at yesterday’s hearing, which are yet to be made by the Court, impose no restraint on CCA, now known as “Cattle Australia” continuing to implement the reform process – including the current election process.

“It’s unfortunate that Creevey Horrell Lawyers, on behalf of CPA, released an untrue statement after the conclusion of the hearing. I fear that CPA is maliciously seeking to disrupt the democratic election process with this “fake news”. CCA’s legal team have written to Mr Creevey asking for a retraction of what appears to be a deliberately false statement, designed to interfere with implementation of the reforms.

“The current reform process is completely unrestrained by yesterday’s order, and we will vigorously continue to deliver what the independent Grass-Fed Cattle Industry Restructure Steering Committee has asked of us.

“We will continue to work for our members who overwhelmingly voted to accept the new Cattle Australia Constitution, and for the grass-fed cattle industry. We will maintain this momentum to the inaugural democratic Board elections.

“Let’s be clear here: CPA wants to retain the old structure; that is what its orders seek. After years of discussion and over half a million dollars spent on the reform process, CPA and Ms Carroll, at the eleventh hour, want to derail a process that has the overwhelming support of the industry.

“We are frustrated that resources intended to progress the interests of cattle producers are being wasted on unnecessary legal actions based on unfounded accusations of impropriety.

“This action says that CPA (a body of merely 345 members) and Ms Carroll would rather keep the old model where producers have a very limited say about who represents their interests.

“Despite repeated attempts by CCA to engage with CPA, they continue to show they are blatantly “anti-reform” and “anti-unity”. The have shown a patent disregard for the will of producers, their public statements being devoid of any evidence. They have not offered one statement as to what in the Cattle Australia Constitution they object to, yet they object.

“The State Farming Organisations are once again to be commended for conceding their power and privilege in favour of these reforms, allowing for the first time a Board made up of elected cattle producers, elected by cattle producers alone.

“CCA calls on all industry participants to put aside short-sighted, self-interested politics and embrace the legacy that is now available by implementing the democratic reform process.

Lloyd Hick said CCA protects and values its stakeholder interests, as will Cattle Australia. “As the legally recognised representative organisation for the grass-fed cattle industry, CCA was the only organisation that could finalise the transition process.”

“The Grass-Fed Cattle Industry Restructure Steering Committee embraced the recommendations of its independent legal advisers, leading law firm King & Wood Mallesons, which were given to the committee on 10 June 2022: that the value of statutory recognition of CCA should be preserved in favour of the considerable cost and operational gap of the alternative of establishing an entirely new body. Once the December 2022 elections are held, CCA becomes a very different company, one driven by a Board elected by the very people it represents – Australian grass-fed cattle producers.

“I urge all grass-fed cattle producers to get behind the reforms and reject the false and improper messages CPA issue.


Garry Edwards

Managing Director and CEO, Maureen Pastoral Company

Garry was born and raised on a commercial beef cattle property south of Gloucester in New South Wales. Garry has personal cattle production interests in this region today as well as his corporate role as the Managing Director and CEO of AAM, a business that has a significant focus in continuing to expand beyond our cattle production interests in Central West NSW, near Forbes and Bective Station near Tamworth, NSW.

Garry has over 25 years’ experience in large scale livestock production management within the Australian agribusiness sector. His experience spans across a vast array of areas of the agricultural supply chain and includes managing businesses involved in livestock breeding, growing and finishing, financing of agricultural projects, implementation of precision agriculture practices, investigation and implementation of sustainability and innovation initiatives and developing and operating integrated agricultural businesses.

In 2007, Garry founded the company that today is AAM, commencing the development, operation and management of a portfolio of agricultural assets valued at $887 million and he remains the major shareholder of AAM.

Garry has a unique skill set across multiple facets of the grass-fed cattle production supply chain, from production through to finishing, as well as a unique perspective of the challenges facing all grass-fed producers within Australia through his involvement in the modernisation and development of livestock marketing facilities throughout Victoria, NSW and Queensland.

George King

Managing Director, The Whitney Pastoral Co and Manager, "Coombing Park"
George is a seventh generation Australian farmer, currently managing his family property which they have held since 1880. George operates an Angus breeding and finishing operation joining 1,500 cows per year, with a low-cost model turning off steers at feeder weights and direct sales of females.

George has long been on a regenerative agriculture path as it was the only way he could see to renovate their property 25 years ago without employed equity or working capital, which at the time they didn’t have. He continues with this model as it provides outstanding cost containments, continued production and profitability.

George is married with four (4) children, Harry 24, Emma 22, Dave 15 and Tom 13. He also enjoys flying and has his pilot’s license.

George is also a Founding Director of The Wellness House and a Founding Director of ONFARM CO. He has a strong voluntary involvement with his community including as the NSW Rural Fire Services Senior Dept Capt. and Chairman of St Paul’s Carcoar.

Bryce Camm

Grazier, camm agricultual group

Bryce Camm hails from Dalby in Queensland’s Darling Downs region where he oversees his family’s company Camm Agricultural Group; an integrated beef and cropping enterprise with interests across Queensland.

Bryce has been CEO of the group for the past eight years. Prior to that he was the Manager of the group’s award winning Wonga Plains Feedlot for eight years where he oversaw the operation triple in size. Growing up on “Natal Downs” Station in north Queensland Bryce undertook a dual degree in Business Administration and Communications at Bond University and is a graduate of the Australian Rural Leadership Program as well as the Australian Institute of Company Directors Course.

Bryce is currently the Chairman of Beef Australia Ltd and the Immediate Past President of the Australian Lot Feeders Council, as well as a previous Director of the Red Meat Advisory Council. 

Elke Cleverdon

Owner and Director, Cleverdon Agriculture - Grass Fed Black Angus

Elke is an experienced non-executive director in the agriculture and customer-owned banking sector with a passion for member-centric organisations. She brings a grower perspective, coupled with her genuine drive to elevate the industry through innovation. She was selected to the National Farmers’ Federation ‘Diversity in Ag Leadership’ 2022, among 12 women nationally.

Elke has a broad background in the agricultural industry as a producer and rural financial coach across regional NSW, challenging business models and production systems for growers across a wide range of commodities. Elke has been a joint owner and director of a broadacre family cattle property at Harden, NSW, since 1993. Cleverdon Ag raises and trades black Angus cattle.

Elke brings a wealth of financial, risk management and governance experience. Her current non-executive director roles include Horticulture Innovation Australia (HIA), Murrumbidgee Health (NSW Health) and SWS Bank (a regional financial institution in NSW). 

Some of her many strengths include a strong focus on strategy, risk and a triple bottom line while chairing large-scale audit and risk committees.

Elke is a graduate of the Australian Institute of Company Directors, a Fellow CPA, and holds a Master of Business Administration focused in marketing, finance, business strategy and leadership. Her critical thinking and business acumen after 16 years’ experience as an executive in customer-owned banking and the past eight years as a Rural Financial Coach, makes her an ideal candidate seeking to advance producers’ long-term best interests in a fair and strong supply chain.

David Foote

Director - Tandarra Partners

Nominated by: Peter Hall, Troy Setter, Bryce Camm, David Hill, Adam Coffey 

For the past 45 years, David has held rural property management, executive and senior management positions across all mainland states in areas of; beef cattle & sheep breeding, growing and lot feeding, meat retailing, small seed growing, irrigated fodder, and the further processing and exporting of primary products such as meat, grain and fodder.

His export experiences which started in 1989 included a role with Stanbroke Pastoral Company to help develop Stanbroke’ s Live cattle export program. Additionally, David managed the integration of Bottle Tree feedlot grain feeding in the production system while developing and launching their now globally recognised Diamantina beef brand.

David has been in a leadership role at the Lee Family’s, Australian Country Choice group of Companies since 1999 and progressed in that time from General Manager Properties & Livestock to Group Managing Director until stepping back in December 2020 from a full time role to a strategic advisory and board role.

Headquartered in Brisbane and employing over 1,400 staff across 42 operations, Australian Country Choice (ACC) operates Australia’s largest vertically integrated beef supply chain; encompassing cattle breeding, cattle growing and feedlotting to supply its integrated food processing facility in Brisbane that incorporates beef slaughter, beef boning, value-adding and case ready beef packing.

ACC’s cattle property portfolio of around 4 million acres in Queensland & NSW encompasses operations from the Barkly Tableland, CQ coalfields, Carnarvon ranges, Augathella, Blackall, Roma, and Moonie districts of Queensland, with a carrying capacity of 300,000 head. of cattle to support the Company’s 3 feedlots.

Additionally, David represents Agricultural & Cattle industry interests in his role as; Non-Government member Australia­ Indonesia Red Meat & Cattle Partnership, member SmartSat CRC, member Cattle Australia -Policy Council, member Australian Meat Industry Council -China & Halal Trade Groups, Chair Workplace Health & Safety Queensland -Rural Industry Sector Standing Committee, Deputy Chair Laguna Bay Pastoral investment committee and Board Member lnventia Genetic Technologies (IGT). 

Away from work David has a small cattle property in the Mt Kilcoy (Qld) district running Charolais & Charbray breeders to the delight of his four grandchildren.

David wishes to continue into a second term to help build a strong and successful Cattle Australia to represent the interest of all cattle producers