Applications are open for MLA’s Ambassadors for the red meat industry program, an intensive 2-day workshop offering participants professional training in community engagement, communication through media and social media and building trust with consumers.
MLA’s vision is to help the wider Australian population outside of agriculture recognise the vital role our industry plays in food production and trusts us to deliver high value, high-quality products. To do this, we need to be proactive in reaching out and engaging in conversations on the issues and concerns which matter most to them.
For this program, MLA is seeking people who are passionate about the red meat industry, committed to contributing positively to public conversations about red meat. Participants will then be part of an alumni of ambassadors, supporting each other to share our great industry stories.