Cattle Transaction Levy Review Formally Begins

Cattle Transaction Levy Review Formally Begins.

27 February 2026

Work to progress the ‘once in a generation’ review of the Cattle Transaction Levy by Cattle Australia has reached its first milestone, with the appointment of the Committee overseeing the process.

Following an open call for nominations, five producers (two southern region, two northern region and one western region), along with two independent committee members, have been appointed. The Committee has been tasked with engaging with industry and collecting views on the current levy program.

The appointments are: Harry Youngman and Hugh Nivison (southern region); Julie McDonald and Rob Atkinson (northern region); Dean Ryan (western region); Colin Hunter (independent specialist government systems); and Jason Strong (independent specialist research and development corporations).

Over the course of the next eight months, the Committee will guide the review, with recommendations to be presented to levy payers for a vote at the Meat & Livestock Australia annual general meeting in November.

“We received a substantial amount of interest from producers to be involved in the Committee, which was followed by a thorough shortlisting and interview process to finalise the Committee membership,” CA Chair Garry Edwards said.

The review was initiated by CA to ensure the levy had the ongoing ability to support critical industry-good research, development, marketing and biosecurity initiatives.

“Given this year is the 20th anniversary since the last time a review was conducted, we have gone to great lengths to ensure that the Committee membership is filled with the right skills, experience and business knowledge required to look into how the industry can leverage the most value out of the levies that we pay,” Mr Edwards said.

The first task for the Committee will be an assessment of how well industry is capturing available value from the current levy system, and what opportunities have been missed due to structural failings.

“At the front of our minds is the need to investigate how the current system is operating and identifying factors preventing us from maximising the impact of levy funds,” Mr Edwards said.  

“Our end goal is to provide recommendations to ensure the levy system is able to invest in the initiatives the industry needs to prosper into the future.”

Cattle Transaction Levy Review Committee

Southern Region Representatives

Harry Youngman is an experienced agricultural producer and land manager with more than 30 years of involvement in livestock production, natural capital management and agricultural investment across southern Australia. His background spans grazing enterprises, soil and pasture improvement programs, forestry operations and biodiversity stewardship, giving him a strong practical grounding in the commercial and environmental realities facing cattle producers.

Harry serves as an executive director of the Tiverton Agriculture Impact Fund, where he helps guide sustainable agricultural investment and develops on‑farm programs that enhance soil health, productivity and long‑term environmental resilience for producers.

Hugh Nivison is a highly experienced producer of grass-fed cattle and senior agribusiness leader with more than three decades of operational, strategic, and governance experience. As Managing Director of Mirani Pty Ltd, a long‑standing multi‑generational beef enterprise, he has led herd management, genetic improvement, productivity initiatives, and business transformation, giving him deep insight into the commercial and seasonal realities faced by levy‑paying producers.

With a background in veterinary science, strong governance credentials, and extensive producer engagement experience, Hugh brings a balanced, evidence‑based, and highly informed perspective to the Committee.

Northern Region Representatives

Julie McDonald is a northern Australian producer of grass-fed cattle and agribusiness executive with more than 25 years of hands‑on experience in large‑scale cattle operations. Based at Devoncourt Station, Cloncurry, she has built her career with MDH Pty Ltd, covering strategic planning, operational oversight, financial management, and regulatory compliance across extensive northern production systems.

Julie brings strong governance capability through her roles as a director of the Zanda McDonald Award Foundation, Marcus Oldham College, the RNA Foundation, and the Stockman’s Hall of Fame. 

Rob Atkinson is an experienced northern Australian grass-fed beef producer with more than 45 years of hands‑on management across family‑owned cattle properties in diverse production environments. His extensive practical background gives him a deep understanding of the commercial, environmental, and logistical realities faced by levy paying cattle producers, including market constraints, live export dynamics, climatic variability, and long-distance transport challenges.

Western Region Representative

Dean Ryan is an experienced producer of grass-fed cattle and long‑standing participant in the Australian red meat and live export industries, bringing more than three decades of operational, commercial, and industry leadership experience to the Committee. He has extensive knowledge of the levy system and the issues affecting producers across Western Australia.

He has founded and led multiple livestock and export‑focused enterprises, including Australian Livestock Holdings, Southeast Asian Livestock Services, and Central Stockcare Pty Ltd, through which he has built operations spanning pastoral breeding, backgrounding, feedlots, and live export logistics.

Independent specialist – government and government systems

Colin Hunter is an experienced public sector executive and independent specialist with extensive expertise in agriculture policy, biosecurity regulation, financial governance, and statutory assurance across Commonwealth, state, territory, and international government systems. He has a long history of working closely with northern Australian industries and communities, including direct engagement with producers from Townsville to Broome, giving him a practical understanding of on‑ground realities and the commercial environment in which levy payers operate.

Across various senior roles at the Commonwealth Department of Agriculture, he has gained a substantial insight into the operation of agricultural levies, their administration and investment by Government and industry alike.

Independent specialist – research and development corporations

Jason Strong is a well-known senior executive, industry representative, and grass-fed cattle producer with a comprehensive understanding of the Australian cattle and beef supply chain. His career spans commercial cattle production, industry leadership, and executive roles across major agribusiness organisations, giving him profound insight into the challenges and opportunities facing levy paying producers.

As former Managing Director of Meat & Livestock Australia, Jason oversaw major national and global programs funded by producer levies, managed strategic research and development and marketing investments, and worked across 15 countries to strengthen industry outcomes. He has an exceptional understanding of levy collection, allocation, and accountability, supported by significant governance experience with AUS‑MEAT, Integrity Systems Company, MEQ Solutions, and other industry bodies.

ENDS

MEDIA ENQUIRIES:

Michael Thomson
michael.thomson@bluehillagency.com.au
0408 819 666

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Will Evans

CHIEF EXECUTIVE OFFICER

Will Evans brings extensive leadership, advocacy and policy experience to the role of Cattle Australia CEO. 

Prior to joining CA in July 2025, he held the role of CEO of the Northern Territory Cattlemen’s Association.

Prior to leading the NTCA, Will held industry positions in the areas of policy development with the former Cattle Council of Australia and for the Northern Territory Live Exporters Association.

Garry Edwards

Managing Director and CEO, Maureen Pastoral Company

Garry was born and raised on a commercial beef cattle property south of Gloucester in New South Wales. Garry has personal cattle production interests in this region today as well as his corporate role as the Managing Director and CEO of AAM, a business that has a significant focus in continuing to expand beyond our cattle production interests in Central West NSW, near Forbes and Bective Station near Tamworth, NSW.

Garry has over 25 years’ experience in large scale livestock production management within the Australian agribusiness sector. His experience spans across a vast array of areas of the agricultural supply chain and includes managing businesses involved in livestock breeding, growing and finishing, financing of agricultural projects, implementation of precision agriculture practices, investigation and implementation of sustainability and innovation initiatives and developing and operating integrated agricultural businesses.

In 2007, Garry founded the company that today is AAM, commencing the development, operation and management of a portfolio of agricultural assets valued at $887 million and he remains the major shareholder of AAM.

Garry has a unique skill set across multiple facets of the grass-fed cattle production supply chain, from production through to finishing, as well as a unique perspective of the challenges facing all grass-fed producers within Australia through his involvement in the modernisation and development of livestock marketing facilities throughout Victoria, NSW and Queensland.

George King

Managing Director, The Whitney Pastoral Co and Manager, "Coombing Park"
George is a seventh generation Australian farmer, currently managing his family property which they have held since 1880. George operates an Angus breeding and finishing operation joining 1,500 cows per year, with a low-cost model turning off steers at feeder weights and direct sales of females.

George has long been on a regenerative agriculture path as it was the only way he could see to renovate their property 25 years ago without employed equity or working capital, which at the time they didn’t have. He continues with this model as it provides outstanding cost containments, continued production and profitability.

George is married with four (4) children, Harry 24, Emma 22, Dave 15 and Tom 13. He also enjoys flying and has his pilot’s license.

George is also a Founding Director of The Wellness House and a Founding Director of ONFARM CO. He has a strong voluntary involvement with his community including as the NSW Rural Fire Services Senior Dept Capt. and Chairman of St Paul’s Carcoar.

Bryce Camm

Grazier, camm agricultual group

Bryce Camm hails from Dalby in Queensland’s Darling Downs region where he oversees his family’s company Camm Agricultural Group; an integrated beef and cropping enterprise with interests across Queensland.

Bryce has been CEO of the group for the past eight years. Prior to that he was the Manager of the group’s award winning Wonga Plains Feedlot for eight years where he oversaw the operation triple in size. Growing up on “Natal Downs” Station in north Queensland Bryce undertook a dual degree in Business Administration and Communications at Bond University and is a graduate of the Australian Rural Leadership Program as well as the Australian Institute of Company Directors Course.

Bryce is currently the Chairman of Beef Australia Ltd and the Immediate Past President of the Australian Lot Feeders Council, as well as a previous Director of the Red Meat Advisory Council. 

Elke Cleverdon

FAICD, FCPA, MBA

Elke Cleverdon is an experienced non-executive director and long-term cattle producer from Harden in regional NSW. 

As Joint Owner & Director of Cleverdon Agriculture since 1993, she has managed a self-replacing Black Angus herd, raising and trading cattle with her family. Her deep connection to the land ensures she brings a genuine producer perspective to national industry leadership.

Elke has chaired Cattle Australia’s Audit & Risk Committee for the past three years, strengthening governance, financial accountability, and member confidence during a critical stage of the organisation’s development. She is passionate about ensuring producers have a strong, credible voice and that their interests are advanced in a fair, profitable, and sustainable supply chain.

Her professional background includes more than 16 years in executive leadership in customer-owned banking and eight years as a rural financial coach, supporting farming businesses across NSW. She has also been recognised nationally through the National Farmers’ Federation Diversity in Ag Leadership program.

Elke currently serves as a non-executive director with Horticulture Innovation Australia, Murrumbidgee Local Health District (NSW Health), and SWS Bank. She is a Fellow CPA, a Fellow of the Australian Institute of Company Directors, and holds a Master of Business Administration.

Elke brings critical thinking, strong financial and risk management skills, and a passion for strategy and sustainability. She is committed to advancing the long-term interests of Australia’s cattle producers by ensuring Cattle Australia remains a trusted, effective, and transparent advocate for the industry.

David Foote

Director - Tandarra Partners

Nominated by: Peter Hall, Troy Setter, Bryce Camm, David Hill, Adam Coffey 

For the past 45 years, David has held rural property management, executive and senior management positions across all mainland states in areas of; beef cattle & sheep breeding, growing and lot feeding, meat retailing, small seed growing, irrigated fodder, and the further processing and exporting of primary products such as meat, grain and fodder.

His export experiences which started in 1989 included a role with Stanbroke Pastoral Company to help develop Stanbroke’ s Live cattle export program. Additionally, David managed the integration of Bottle Tree feedlot grain feeding in the production system while developing and launching their now globally recognised Diamantina beef brand.

David has been in a leadership role at the Lee Family’s, Australian Country Choice group of Companies since 1999 and progressed in that time from General Manager Properties & Livestock to Group Managing Director until stepping back in December 2020 from a full time role to a strategic advisory and board role.

Headquartered in Brisbane and employing over 1,400 staff across 42 operations, Australian Country Choice (ACC) operates Australia’s largest vertically integrated beef supply chain; encompassing cattle breeding, cattle growing and feedlotting to supply its integrated food processing facility in Brisbane that incorporates beef slaughter, beef boning, value-adding and case ready beef packing.

ACC’s cattle property portfolio of around 4 million acres in Queensland & NSW encompasses operations from the Barkly Tableland, CQ coalfields, Carnarvon ranges, Augathella, Blackall, Roma, and Moonie districts of Queensland, with a carrying capacity of 300,000 head. of cattle to support the Company’s 3 feedlots.

Additionally, David represents Agricultural & Cattle industry interests in his role as; Non-Government member Australia­ Indonesia Red Meat & Cattle Partnership, member SmartSat CRC, member Cattle Australia -Policy Council, member Australian Meat Industry Council -China & Halal Trade Groups, Chair Workplace Health & Safety Queensland -Rural Industry Sector Standing Committee, Deputy Chair Laguna Bay Pastoral investment committee and Board Member lnventia Genetic Technologies (IGT). 

Away from work David has a small cattle property in the Mt Kilcoy (Qld) district running Charolais & Charbray breeders to the delight of his four grandchildren.

David wishes to continue into a second term to help build a strong and successful Cattle Australia to represent the interest of all cattle producers