The red meat industry took the opportunity to engage with the broader community and share its story of the at Ekka last week. Visitors met industry staff and had the chance to speak to Red Meat Ambassadors at the Australian Good Meat stand. Just one of the highlights was the Australian beef paddock-to-plate story, which is an immersive 360-degree virtual reality tour that transports visitors right to the farm. If you didn’t get the chance to come along – read all about it here.